Episodes

One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what are their preferences, what are their buying habits? Understanding listener preferences is key to creating better content and ads for listeners.

We have had a rush of new advertisers enter the space this month, and many of them had questions that I thought would be useful to you.

Today I am talking about how the pricing of podcast ads works for both podcasters and advertisers. I did a live stream recently and was inspired by all the questions I received about podcast ad prices. There is a lot of confusion, so I thought it would be best for me to sit down and demystify it fo…

Podcast Movement took place two weeks ago, and it was wonderful to go to the event and to be able to see everyone face to face (or mask to mask). And I wanted to give you a little recap of some of the things that I learned and encountered while at the event. I'll also cover my initial thoughts on M…

There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Director of Marketing and Insights for SXM Media, shares his findings with me after they do control testing on ad length and campaign goals. The results may surprise you!

Adam McNeil, Online Marketing and PR Manager, joins me on the podcast to discuss how Füm is taking podcast advertising by storm and making it a huge priority in their marketing strategy.

With the podcast advertising landscape changing so rapidly in the last 6 months, I want to take a moment and talk about the trends I am seeing and my predictions for the next 6 months. I will cover: 1. The rise of programmatic ads and how this will...

"In our world of attribution, it has really shifted from being a nice to have to a need to have. We see certain agencies and brands who will not buy podcast advertising if they cannot get attribution." Sarah Cotenoff, Co-Founder and Head of...

Martha Gallant, Growth Marketing Manager, sat down with us to talk about how Helix Sleep, a mattress company, took its podcast advertising strategy to the next level and ended up seeing amazing results.  She shares some insightful best practices...

Bart Roselli, SVP Growth for Veritone One, shared some powerful information about how brands can utilize the benefits of dynamic ad insertion to drive campaign goals.  He shares some of the challenges of dynamic ad insertion and how Veritone One...

More and more companies are joining the podcast ad space, which is very exciting. But the more companies investing in ads, the tricker it becomes to decide the best course of action to take.  In this episode, I break down the 5 different ways you...

If you don't know how much money or budget to set aside for your podcast ad campaign, you need to listen to this episode. I will go over the different options and recommendations to follow when creating a podcast ad campaign. I will also share key...

Advertisers are constantly looking to level up their podcast advertising campaigns. So today, I will share my top 8 tips for building effective podcast ad campaigns that you can include in yours to improve your results and drive more sales. ...

When companies like Slack, Charles Schwab, Adobe, and Facebook come to you to create branded podcasts, you know you are doing it right.  Steve Pratt at Pacific Content has created some of the most memorable branded podcasts, and he joined me to...

Sam Katz, from Marketsmith Inc, joins me on the podcast to talk about his experience with reaching the ever-growing on-demand generation that is opting out of advertising.  We talk about how brands and marketers can gain insights from the...

We are deep-diving into podcast host-read ad examples today! I have received many requests to share what a good podcast ad sounds like and why it is effective. In this episode, I play three different podcast ad examples and break down exactly what...

How would your brand leverage an influencer who has 30 - 60 minutes with your target customers? A podcast host provides a direct link to their audience that goes well beyond a 3-second scroll-by that you get with Instagram influencers.  But no...

Review Episode: This brand came to me to help them with their campaign formula because it wasn't working. I break down the podcast sponsorship campaign they had run, share what they did well and what they should change to turn their next podcast...

Every year The Infinite Dial Study comes out and it covers really important podcast listener statistics for advertisers and podcast industry professionals to use to help influence and increase performance.  Today, I break down the most important...

Chris Cunningham, a Managing Partner at C2 Ventures, an early-stage venture fund out of New York, joined me on the podcast to talk about the nature of investing in the podcast industry. He shares some great insights into what investors look for when...

In this episode, I will talk to you about how podcast hosting providers stack up, why it's important for you as an advertiser to understand them, and how their differences affect your ad campaign.  ____ RESOURCE I have an episode about podcast...

I talk with tons of advertisers each month, and one of the challenges they face is that they cannot find answers to the questions they have about podcast advertising online.  My goal for this podcast has always been to create an educational...

While host-read ads are extremely effective in podcasting, they may not be the best fit for your marketing mix. So, I invited Stephanie Donovan, SVP of Publisher Sales at Triton Digital, to join me to talk about podcast programmatic ad...

In today's episode, I break down all the best practice tips I have for marketers looking to succeed with podcast ads.  I cover the following: Different ways to buy ads and their pros and cons. How to identify shows to advertise with. The best...