Episodes

Do you want to learn the difference between brand safety and brand suitability? Then stick around for this episode with Tarama Zubatiy from Barometer.

"Not paying attention to audio is an absolute miss for your brand." Korri Kolesa, CRO for Veritonic.

"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys because there were no big shows. Everything was small at that point." - Todd Cochrane, Founder of Blubrry

Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should be protecting themselves from lawsuits.

"If we compare podcasting to radio, as a digital medium, podcasting has a greater opportunity to be an accurate measurement of listening." Jeff Vidler, Founder of Signal Hill Insights.

"The nature of podcasting is so fragmented that it makes it difficult for brands to connect with podcasters." Dave Hanley, Chief Revenue Officer at Advertisecast.

The IAB released their 2021 Podcast Advertising Revenue Study and I am here to give my reaction.

"I have to confess, it would be great to do a true crime or a history podcast, but I found my niche in corporate podcasts, and here's why." Graham Brown, Founder and CEO if Pikkal.

"We listen for anything that might not be brand suitable for our clients. So if there's anything that's said, within the ad, or around the ad that doesn't fit with our client's vibe, that's something that we also look out for." - Lindsay Smith, Vice President of Audio Insights at Ad Results Media.

"RedCircle is a podcast hosting platform that focuses on growth and monetization for indie podcasters in particular." Mike Kadin, Founder and CEO of RedCircle.

"One of the things that we did so successfully that really sets us apart is that we standardized the unit that's being sold and allowed that to work across all the shows that are listed in the marketplace." Marty Michael, CEO and Co-Founder at Headgum & Gumball.fm.

"You can move downstream to smaller shows for more inventory, and it also allows you to test more cost-effectively and then scale." - Todd Gallet, Head of Partnerships at Podcorn,

"Podcasting is an exploding market and audio storytellers are the next wave of influencers, but the ads are too hard to buy." - Anna Ratala, CEO & Co-Founder of Zvook.co.

programmatic advertising has made a huge increase in the last couple of years. So I did a little bit of research. I looked into some stats on the growth that it has made. And I want to share that with you.

"I like podcasts. I have a podcast of my own. I'm a nerd about it. I can probably talk people into sampling the space and understanding what host-read ads are." Ray Harkins, the West Coast Lead Podcast Strategist for iHeartRadio, is a long-time friend and industry leader.

We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands?

Not all podcast ads are created equal, so Stew Redwine, Creative Director from Oxford Road, shares his experience and expert advice to help us create high-converting podcast ads.

Samantha Lee Wright has been successfully partnering with brands on her podcast for the last 6 years. She shares her secrets for creating long-term relationships for advertisers and podcasters.

Can Social Audio and Podcasting exist as partners in the audiosphere?

2021 has been an incredible year for podcasting, but what does 2022 have install for us? Let's find out with Sam Sethi, podcast industry veteran and knowledge curator.

I have always been apprehensive about brands entering the podcast space to create corporate shows without strong guidance from experts. They usually end up as a 30-minute infomercial for their products or services. I am fasci...

I had the privilege of spending time with one of my favorite marketers, Hannah Wanish, Senior Podcast Partnership Manager at Organifi. We explore why Organifi has leaned deep into podcast advertising to drive brand awareness and sales.

I welcome Bryan Barletta from Sounds Profitable back on the show to "spill the tea" on what's happening with podcasting.

Pete Birsinger, CEO and Founder of Podscribe, has been testing and creating new technologies in podcasting for the last five years. I am fascinated by the growth and expansion in podcast technology, so I invited Pete to join me on the show to talk about what he is seeing happen in the industry.