If your goal is to grow your podcast listenership, then this live session is for you. I am very excited to team up with podcast guru Jessica Kupferman from She Podcast to bring you actionable tips to grow your audience with simple marketing tactics. Jessica and I go way back,…
I am very excited to have Mike Reznick join me on the live stream to talk about how the podcast industry as a whole (not just podcast advertising) is going to influence the future of all audio channels and the marketing space. We will discuss: - How targeting in podcasting…
Because, honestly, that's when the real hard work begins! Nobody really talks about what happens after you secure advertisers for your podcast. What happens next? What do they send me? What do I send them? How do I set the campaign up? I'm going to walk through all these things…
I am super excited to have Ben Krueger, Founder of Cashflow Podcasting, on the live to talk about the right way to launch a podcast. Podfade is a real problem. Even though there are over 2 million podcasts out there, only a third are actually active. Podcasters will miss so…
Podcast advertising campaigns can be tricky, especially if you are new to the space and its quirky nuances. There are specific criteria that marketers can implement to make a solid strategy even better. I will use a case study to help us work through the best practices for podcast advertising.…
I'm going to be talking about podcast statistics and why they are essential to you, your company, and potentially setting up advertising campaigns. Each year, Triton Digital and Edison Research produce a report called The Infinite Dial. If you haven't had a chance to check out my interview with Tom…
There are some specific do's and don't when it comes to branded podcasts. The last thing you want is to make the wrong move and turn people away from your business. Branded podcasts can be a great content machine and a trust builder for your customers, so I invited Matty…
The reason why many podcasts fail is that they are poorly produced, low-value shows. My guest this week is Danny Ozment, founder of Emerald City Productions, a podcast production company. He is here to give us some major tips on improving our podcasts' quality and attracting a bigger audience. He…
Sam Katz, Director of Corporate Marketing, from Marketsmith Inc, joins me on the live session to talk about the lessons that podcasting can learn from influencer marketing to out-perform other channels. Make sure to hit the reminder button to be notified when we go live! #podcast #podcasting #influencermarketing #marketing #podcastadvertising…
Most podcasters I have met prefer to be off-camera. They live in their world of audio and feel confident in it. But only 30% of the UA population listen to podcasts. So how do you grow your audience? How do you reach new listeners? What if live streaming episodes could…
If you are a podcaster who is looking to make more money with advertisers, then you need to watch this video. That is exactly what Amy Wilson and Margaret Abels from What Fresh Hell: Laughing In The Face Of Motherhood did last year. I saw a huge shift towards dynamic…
If you have been on Clubhouse recently, you have probably joined a Billy Samoa Saleebey room. He has taken Clubhouse by storm and is testing how to leverage the social platform to attract and build his podcast audience. I asked him to join me live and share his findings to…
Gone are the days of just pressing record and creating content on the fly. Listeners have upped the content quality game, and so must you if you want people to stay subscribed. Today we are talking about how to format your podcast to make it easier to create awesome episodes…
There are a lot of steps to take before reaching out to advertisers and securing deals. Today, I am sharing the first 4 steps you need to take to set up your outreach operation. We will cover: 1. Creating an outreach spreadsheet or CRM and what to include. 2. Email…
One of the hardest things about being a content creator is coming up with content to keep your audience engaged and invested. Today, I am sharing my best practices and top tips for deciding what kind of content to create to grow your relationship with your audience and keep them…
Today I am going to talk about 6 marketing strategies to implement for your podcast. I'll provide a beginner's framework to help podcasters, who are overwhelmed, get clarity around their marketing efforts. Make sure you set the reminder for this and bring any questions you have for me, or drop…
If you need extra income right now, you could be missing an opportunity to make money with your podcast. Today I share my 5 top tips for turning your hobby podcast into an income-generating one. At the end of the video, I include one tip that you probably haven't considered…
Doing something for the first time can be really intimidating, like recording your first podcast ad read. I am going to share the steps to take to prepare yourself before trying your first paid ad read. Then I will talk about how to market it to your audience once it…
Preparing For Your First Ad Read: What You Need To Do And How To Market It. Doing something for the first time can be really intimidating, like recording your first podcast ad read. I am going to share the steps to take to prepare yourself before trying your first paid…
It can be tough to find a guest that brings value to your listeners. Today, I have Alex Sanfilippo on from PodMatch to talk about his best practices and his company PodMatch. You might also enjoy this video in turning your side-hustle podcast into a profitable business: https://www.youtube.com/watch?v=9v8j0s_6dbM If you…
Podcasting can be a lonely endeavor, and sometimes you need some community, some support. Today I am talking about the best way to create a podcast support system and who should be in your inner circle to help you out. You might also enjoy this video in turning your side-hustle…
Evo Terra and I pontificate over the ups and downs of 2020 and how this year has affected the podcast industry. Some of the details might surprise you! You might also enjoy this video with Rob Greenlee on The Podcast Evolution and Predictions: https://www.youtube.com/watch?v=8Ox9pHXtuTw If you enjoy True Native Media's…
Do you ever wonder how companies come up with all the data on podcasts? Join Cameron Hendrix and me as we walk through all the amazing things his company is doing for podcast analytics and podcast advertising.
Joe Sallustio has done an incredible job of marketing his podcast, The EdUP Experience, and growing his audience. I asked him to join us today in the live stream and share some of his tips and tricks to build your listenership through marketing. You might also enjoy this video about…