Videos

Podcast ads can be confusing. Podcast ads can be time-consuming. Let us do the hard work for you so you can focus on doing what you do best - creating content. Listen more here 👇 https://www.podcastadvertisingplaybook.com/a-true-native-media-deep-dive/ _______________________________________________________________________ To learn more, subscribe to the Podcast Advertising Playbook 👇 https://www.podcastadvertisingplaybook.com/ & Sign…

If you're new to podcast advertising, today's episode is for you! "Podcast Advertising is Influencer Marketing." 👇 https://www.podcastadvertisingplaybook.com/podcast-advertising-is-influencer-marketing Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com Connect with Sarah Marini, Senior Manager at Athletic Greens: LinkedIn: https://www.linkedin.com/in/sarah-marini-2a0060166/ Website: https://www.athleticgreens.com

Crazy idea, right? Well, not really. We love podcast ads because of the relationship the host creates with their audience. Which makes it influencer marketing. Learn more in today's episode of The Podcast Advertising Playbook. https://www.podcastadvertisingplaybook.com/podcast-advertising-is-influencer-marketing Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com…

Tune in to hear Ashleigh Colón from Eight Sleep talk about: * How audience size plays a role in advertising. * The importance of testing different ad strategies. * Why you need to be giving your hosts talking points. * Understanding your advertising budget. Listen here 👇 https://www.podcastadvertisingplaybook.com/getting-thoughtful-with-ad-formats Connect with…

We’ve all heard the joke - if you’re a podcast host, you get a mattress! And who knows more about mattress podcast ads than Ashleigh Colón, Offline Media Manager at Eight Sleep? We think she’s the expert, which is why she’s joining Heather Osgood on today’s episode of The Podcast…

Have you listened to Heather's Podcast Movement breakdown? Check it out here 👇 https://www.podcastadvertisingplaybook.com/your-2023-podcast-movement-recap Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com

Are you tired of hearing about ChatGPT yet? Because we aren't! ChatGPT has been a hot topic all over social media, and this conversation continued in person at Podcast Movement. Tune in to hear the rest of Heather's Podcast Movement Recap 👇 https://www.podcastadvertisingplaybook.com/your-2023-podcast-movement-recap Connect with us on Social Media: Twitter:…

Podcast Movement is a great way to learn more about the future of the podcasting industry, but it’s not all work! Our True Native Media team had a BLAST hanging out together at Podcast Movement, and we’re so excited to share the highlights from their trip! Make sure to set…

Podcast Movement is a great chance to meet other passionate people in the podcasting industry. Come with Heather Osgood, our CEO, as she takes us on a tour of Podcast Movement Evolutions. If you enjoy True Native Media's content, make sure to subscribe and hit the notification bell. Connect with…

If you’ve spent any amount of time in the podcasting industry, you’ve heard about pixel tracking. But what does that mean? What are pixels? That’s exactly what Caleb Mansfield explains on today’s episode of The Podcast Advertising Playbook. Caleb is the Director of Partner Success at Artsai, and today, he’s…

If you enjoy True Native Media's content, make sure to subscribe and hit the notification bell. Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com

CEO Heather Osgood takes us on a tour of her brand-new office! Who doesn't love a good office tour?! If you enjoy True Native Media's content, make sure to subscribe and hit the notification bell. Connect with us on Social Media: Twitter: https://twitter.com/truenativemedia Instagram: https://www.instagram.com/truenativemedia LinkedIn: https://www.linkedin.com/in/podcastadvertising Website: https://truenativemedia.com Subscribe…

“One of the things that you and I had been talking about is this idea of creating a successful relationship from beginning to end… We want the content creator to be rewarded. We want the ad seller to be rewarded, and we want the advertiser to be rewarded. It has…

In over 100 episodes of The Podcast Advertising Playbook, Heather Osgood hasn’t spent a lot of time talking about what we do at True Native Media - but that’s about to change. Heather is joined by our brand new Vice President, Nick Gryniewicz, to tell you everything you need to…

Over the last five years, audio has risen to challenge video in a way I never thought would happen. While everyone says, "Attention spans are getting shorter; make bite-size content," I have seen the long-form podcasting style thrive. But many brands are not paying attention to building a robust audio…

Podcast advertising lessons learned after 17 years, with Todd Cochrane. "In late 2005, we were really off the bat doing advertising with various vendors. We put 500 shows on ad buys because there were no big shows. Everything was small at that point." - Todd Cochrane, Founder of Blubrry. I…

Brands and Podcasters Legal Rights with Gordon Firemark. Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should protect themselves from lawsuits. Recently, some very strange product companies have reached out to…

Have you ever wondered how marketers know if their podcast ads are working correctly? I am a huge proponent of data, and Jeff Vidler, Founder of Signal Hill Insights, is helping podcasts and advertisers measure their podcast advertising efforts with brand lift studies, surveys, and more. “One thing we do…

Companies are starting to realize that they can't hard-sell to their customers anymore. That is why influencer marketing and specifically podcast advertising is on the rise. More brands are trying to reach their audience in an authentic and intimate way. Anna Ratala from Zvook.co talks to Heather Osgood from True…

Here is what causes podcast ad campaigns to fail: 1. The creative 2. Certain products that shouldn't be advertising 3. Choosing the wrong podcasts to advertise with. To listen to the full episode with Ray Harkins from iHeartRadio visit: https://www.podcastadvertisingplaybook.com/82 Subscribe for all things relating to podcast advertising, podcast sponsorships,…

To listen to the full episode with Heather Osgood about podcast advertising visit: https://www.podcastadvertisingplaybook.com/83 Subscribe for all things relating to podcast advertising, podcast sponsorships, how to be successful with podcast ads, and podcast advertising industry expert advice. Visit https://truenativemedia.com Follow us on Instagram: @truenativemedia Follow us on Twitter: @truenativemedia

To listen to the full episode with Heather Osgood about selling podcast ads and buying podcast ads visit: https://www.podcastadvertisingplaybook.com/83 Subscribe for all things relating to podcast advertising, podcast sponsorships, how to be successful with podcast ads, dynamic ad insertion, and podcast advertising industry expert advice. Visit https://truenativemedia.com Follow us on…

A snippet from my interview with Paul Riismandel from SXM Media about effective podcast ad lengths. Not all podcasts are created equal and get the same results. Paul shares his findings of the effectiveness of podcast ad lengths in this interview. To listen to the full interview go here: https://www.podcastadvertisingplaybook.com/68…