YouTube Viewership & Pixel-Based Attribution
Welcome to our second live interview from SXSW!
In today’s episode, Heather is joined by A.J. Feliciano from The Roost and Cameron Hendrix from Magellan AI.
First, tune in to hear Heather and A.J. discuss:
- Why viewership is as important as listenership
- The importance of making your ads fun
- Choosing where to put advertisers with both video and audio
Then, starting at 19:06, Heather and Cameron discuss:
- Magellan AI’s new pixel-based attribution
- The death of the cookie and its role in attribution tracking
- How YouTube can affect current attribution tracking results
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More of a visual person? Watch this episode on YouTube.
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A.J. Feliciano
Head of The Roost Podcast Network at Rooster Teeth
A.J. Feliciano is the Head of The Roost Podcast Network for Austin-based entertainment company Rooster Teeth (a division of Warner Bros Discovery). Prior to joining Rooster Teeth, Feliciano spent eight years earning his stripes at NBCUniversal as an unscripted development executive overseeing various hit series before later cutting his teeth in the gaming start-up world. Feliciano holds a dual concentration MBA in Marketing and Communications/Media Management from Fordham Gabelli School of Business and a BA in Journalism & Media Studies from Rutgers University. He served as the Vice President of NAMIC-Southern California (National Association for Multiculturalism in Communications. 2015-2017), an advisory board member for the Hollywood Diversity Association (2015-2017), and mentor for Colour Entertainment (2016).