YouTube And Its Impact On Podcasting

“So this definition that we’ve had for many years, that a podcast is only media distributed via an RSS feed, is being broken apart now and being expanded. And a lot of folks in the industry don’t like that.” 

In today’s episode of The Podcast Advertising Playbook, Heather asks the question, “What is a podcast?”

The answer might be more complex than you think. 

Heather is joined by Rob Greenlee, founder of Spoken Life Media. Rob shares his extensive knowledge of podcasting, taking us on a journey from its early days when podcasters were skeptical about the term “podcast” to the current landscape where the definition of podcasting is expanding. 

Tune in to hear:

• Why some people are hesitant about the changing definition of what counts as a podcast
• Whether or not “YouTube podcasts” can technically be called a podcast. 
• How the different metrics on YouTube can impact podcast advertising buys. 

If your podcast is on YouTube, this is not an episode you’ll want to miss. 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

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