“I think if you marry the right buying tactics to hit the client’s objectives, [podcast advertising] could really work for everyone. I think it’s just a matter of being very considerate and looking at putting together the best campaign possible.”
On this week’s episode of The Podcast Advertising Playbook, Heather Osgood is joined by Stephanie Bower, Director of Audio at Horizon Media. Stephanie shares insight from her several years of experience in the industry to help listeners determine how to create a successful podcast ad campaign.
Tune in to hear Heather and Stephanie discuss:
- The importance of a holistic evaluation for hosts as content creators
- Where programmatic ads fit in the media mix
- How simulcasts on YouTube can affect advertising
- Why we might be able to look to YouTube to see the ways podcasting might mature
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https://www.podcastadvertisingplaybook.com/
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