“So this definition that we’ve had for many years, that a podcast is only media distributed via an RSS feed, is being broken apart now and being expanded. And a lot of folks in the industry don’t like that.”
In today’s episode of The Podcast Advertising Playbook, Heather asks the question, “what is a podcast?”
The answer might not be as simple as you think.
Heather is joined by Rob Greenlee, founder of Spoken Life Media. Rob shares his extensive knowledge of podcasting, taking us on a journey from its early days when podcasters were skeptical about the term “podcast” to the current landscape where the definition of podcasting is expanding.
Tune in to hear:
- Why some people are hesitant about the changing definition of what counts as a podcast
- Whether or not “YouTube podcasts” can technically be called a podcast.
- How the different metrics on YouTube can impact podcast advertising buys.
If your podcast is on YouTube, this is not an episode you’ll want to miss.
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