This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Lex Friedman, Founder of Lex Friedman Consulting, to explore his journey and insights in the podcasting space. In this episode, the two dive into:
- Lex's background and how his experience led him to build a consulting business focused on podcasting.
- Shifting trends in podcast advertising and how advertiser approaches have evolved over the years.
- The balance between content creation and technological innovation in the future of podcasting, drawing from Lex's experience at ART19 and Wondery.
- Promising technologies and trends in podcast advertising that could shape the industry by 2025.
- Key challenges in audience targeting and measurement, and what solutions could emerge in the next 3-5 years.
- The evolving role of podcast hosting platforms in delivering better targeting, measurement, and analytics for advertisers.
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