This week on The Podcast Advertising Playbook, we’re joined by Chris Bowlby, SVP of Sales at Soundrise, for an in-depth look at the dynamic landscape of podcast advertising. We explore key topics such as ad load, spot placement, and transparency issues, as well as the impact of Soundrise's partnership with PRX on non-profit podcasting and programmatic ad sales. Plus, we discuss the vital role independent podcasters play in shaping the future of podcast advertising.
Tune in for insights on:
- Navigating the intricacies of ad load
- The rise of programmatic advertising in the non-profit sector
- Key comparisons between podcasting and CTV
- And much more!
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