This week on The Podcast Advertising playbook, our host Heather Osgood breaks down how companies with zero podcasting experience can take the first steps to dive in, even on a budget. We’ll discuss simple strategies for leveraging podcast interviews, reaching new audiences, and creating a podcast that connects with customers on a deeper level.
Key Takeaways:
- Interviews as a Low-Cost Entry Point: Start by guesting on established podcasts to build credibility and reach.
- Targeted Podcast Outreach: Focus on shows that align closely with your product or service for maximum impact.
- Creating a Company Podcast: Use your own show to engage with potential clients and create meaningful conversations.
- Exploring Podcast Advertising: Learn how podcast ads can be an effective way to extend your brand's reach.
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