Podcast advertising campaigns can be tricky, especially if you are new to the space and its quirky nuances. There are specific criteria that marketers can implement to make a solid strategy even better. I will use a case study to help us work through the best practices for podcast advertising.
This video will cover the following:
The pros and cons of the podcasts they selected.
The benefit of the number of podcasts they chose.
Their target audience - who should have targeted instead.
The delivery type and frequency of the ad placements.
Why the ad reads had the most significant impact on their advertising campaign.
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This video is about podcast advertising best practices, how to set up a campaign correctly, what to test in a podcast ad campaign, podcast advertising case study, and best ways to be successful with podcast ads.
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