I“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in the first place - they actually sounded authentic.”
NPR is one of America’s largest media companies - so they must be doing something right!
In today’s episode, Heather Osgood is joined by Brett Robinson, Senior Vice President of Ad Operations at NPR. During their conversation, they discuss:
- Ways the podcast industry has changed over the years.
- How ads are run at a non-profit.
- The importance of building trust between a brand and listeners.
- Why you might be missing out if you’re not using contextual targeting.
- Challenges facing programmatic ads.
- What a lead ad is and why you should be running them.
Listen to the full episode here - https://www.podcastadvertisingplaybook.com/npr-style-ads
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