“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think people really want to trust the brands that they work with.
And podcasting does that.”
We’ve said it a hundred times - podcasting is unique because of the relationship built between the host and the audience. When a host recommends a brand to their audience, it’s as if they’re a friend recommending a product.
But don’t take our word for it; there’s data to back this claim up.
Lindsay Tjepkema, CEO & Co-Founder of Casted, joins Heather Osgood on this week’s The Podcast Advertising Playbook episode. Tune in to hear them discuss:
- The science behind why podcast advertising is so successful.
- What increased privacy measures say for the future of targeted advertising.
- Ways a host can resonate with their audience.
- How you can learn who exactly is listening to your podcast.
_________________________________
To learn more, subscribe to the Podcast Advertising Playbook 👇
https://www.podcastadvertisingplaybook.com/
& Sign up for updates so you never miss a new episode 👇
https://airtable.com/shryE5TiqeNbonlW5
_________________________________
Follow us on social media 👇
Twitter: https://twitter.com/truenativemedia
Instagram: https://www.instagram.com/truenativemedia
LinkedIn: https://www.linkedin.com/in/podcastadvertising
Website: https://truenativemedia.com/
_________________________________
#podcast #podcastadvertising #advertisingagency
