It’s time for the IAB’s annual Podcast Advertisement Revenue Report!
IAB stands for the Interactive Advertising Bureau, and each year they put together an event where advertisers and content creators alike come together and talk about opportunities within the podcast space - but we’re most excited for the revenue study.
This revenue study gives us a great picture of where we’ve been and where we’re going when it comes to podcast advertising.
In today’s episode, True Native Media CEO Heather Osgood is here to break down the revenue study and discuss what the future holds for podcast advertising.
Read the full study - https://www.iab.com/wp-content/uploads/2022/05/IAB-FY-2021-Podcast-Ad-Revenue-and-2022-2024-Growth-Projections_FINAL.pdf
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To learn more, subscribe to the Podcast Advertising Playbook 👇
https://www.podcastadvertisingplaybook.com/
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