If you are a podcaster who is looking to make more money with advertisers, then you need to watch this video.
That is exactly what Amy Wilson and Margaret Abels from What Fresh Hell: Laughing In The Face Of Motherhood did last year.
I saw a huge shift towards dynamic ad insertion, and I knew that their show would be perfect for the transition.
1. They create evergreen content
2. They had a robust back catalog
3. They had formatted their shows with ad breaks already
So, when I approached them to float the idea, they took the chance and have tripled their income in the last year.
Amy shares in a podcast episode the pros and cons, the process, and feedback from advertisers.
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