Martha Gallant, Growth Marketing Manager for Helix Sleep, talks to us about buying podcast ads. She shares her strategy for creating successful podcast ad campaigns, and why podcast advertising works for Helix Sleep.
She shares some insightful best practices that they implement with each campaign, leveraging their learning from content creators in podcasting and implementing them into their influencer marketing strategy.
Martha also tells us about how they specifically approach their buys to build strong, lasting partnerships. She believes that selecting podcasts to partner with is both art and data married together and walks us through her selection process.
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Related videos:
5 Reasons This Ad Campaign Lost: https://youtu.be/qv6jBvyucpo
How well do podcast ads perform?: https://youtu.be/whsk9Bu32QM
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