I am very excited to have Mike Reznick join me on the live stream to talk about how the podcast industry as a whole (not just podcast advertising) is going to influence the future of all audio channels and the marketing space.
We will discuss:
- How targeting in podcasting is more about the show and the audience, rather than a narrow demo or hyper-targeting. Why this is important and how it will spill over into all of audio, especially in a cookieless future.
- Podcast advertising has done a great job proving IT WORKS, but broadcast and streaming should focus on the same.
- How we see brands adding budget to podcasting, as well as using podcasting as their first big jump into audio.
- Mike will share his thoughts on the production value behind podcasts and why this should allow podcasting to compete with video budgets and sponsorships.
Make sure you hit the reminder button to get notified when we go live on Thursday.
Do you think podcasting is leading the way for other audio channels?
#podcast #podcasting #podcastadvertising #podcastsponsorships
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Mike Reznick is the Founder and CEO of AudioCatapult. He has spent his career in the audio industry, from broadcast to podcast. He can see the larger picture of where the growth lies and how we get there as an industry.
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