"What I thought was fascinating was some of the talk about content and influencers and what we talked about at the beginning, how people buy from people they trust...people trust creators more than brands."
This week on The Podcast Advertising Playbook, our host Heather Osgood, sat down with E.B. Moss of Moss Appeal to discuss their journey from representing the same podcast to becoming powerful female entrepreneurs. Tune in to hear more on:
- Swing dancing (yup, you read that right)
- Similarities between podcasting and CTV
- The rise of integrated podcast campaigns
- Controlling ad frequency & more!
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