“When we’re talking about that host read endorsement piece, it is really important that you have exclusivity because it feels inauthentic as the listener is being recommended products, right? Like maybe a little bit of whiplash, last week you said this product was great, and now you’re saying something else with a similar product.”
A lot goes into making a good ad read. It’s your job as the brand to set your hosts up for success by sending them talking points about the product, but still letting them have their creative freedom. Additionally, once you have a good ad, making sure you have exclusivity with the show ensures that the ad remains authentic.
Tune in to this week’s episode to hear our host Heather Osgood discuss:
- Exclusivity and why it is important with host read ads
- The importance of making sure your programmatic ads are categorized right
- How to set your host up for success to create a great ad read
- Why giving a host a script isn’t always the best idea
- How to create good talking points about your product
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https://www.podcastadvertisingplaybook.com/
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