Ep 158: What will the future of revenue in podcast advertising look like?

It’s our favorite time of the year at The Podcast Advertising Playbook - time for the IAB’s Podcast Advertising Revenue Report! We love this report because it has everything to do with revenue in the podcast and advertising space: How much did we bring in? Did we hit our goals? What are we expecting to achieve?

In this solo episode, host Heather Osgood breaks down the report, sharing key highlights and her opinions on what this means for the industry's future.

Read the report here: https://www.iab.com/insights/us-podcast-advertising-revenue-study-2024/
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