This week on The Podcast Advertising Playbook, host Heather Osgood is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the evolving landscape of podcast advertising and how brands can effectively leverage the medium to engage their audiences. In this episode, the two dive into:
- An introduction to Hearts & Science and how the agency helps brands create impactful audio strategies.
- Expert advice for brands just starting to explore podcast advertising and how to make the most of this growing channel.
- The future of podcasting as a medium, including how it’s evolving to build deeper, more authentic connections with listeners.
- How Hearts & Science integrates podcasting into larger brand campaigns, and the role it plays within a modern media mix.
- Emerging trends that will shape the podcast advertising industry in the next few years, and how brands can stay ahead of the curve.
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