I'm going to be talking about podcast statistics and why they are essential to you, your company, and potentially setting up advertising campaigns. Each year, Triton Digital and Edison Research produce a report called The Infinite Dial.
If you haven't had a chance to check out my interview with Tom Webster (https://www.podcastadvertisingplaybook.com/46), I would highly recommend that you listen to the episode as it's full of great information. The Infinite Dial comes out yearly, and so I wanted to cover some of the statistics in that report with you.
In this video we will cover:
1. Who is listening to podcasts
2. What increases and decreases we have seen in segments like age, gender, and ethnicity.
3. How many podcasts listeners are consuming on a weekly basis.
4. Which are the most important stats to review.
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This episode is about podcasts, podcast statistics, the podcast industry, podcast demographics, and podcast effectiveness.
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