Utilizing a Niche Audience
“I think that’s how a lot of really good podcasts are made. When you’ve got that passion, and you have a message that you really want to share and get out into the world - and there’s no trepidation of, like, I have to have everything planned out perfectly.”
It’s not every day that we talk about True Native Media on The Podcast Advertising Playbook, but today’s guest is one of the many hosts we work with. Gillian Tietz is the host of the Sober Powered podcast and founder of Sober Powered Media, a network that empowers podcasters to market, grow, and monetize their show.
In this week’s episode, Heather and Gillian discuss:
- Why the shows on the Sober Powered Media Network perform so well
- How you should position your ads to be relevant to your audience
- Why a small, niche audience is not a bad thing
- Top suggestions for new advertisers in the podcasting space
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Gillian Tietz
Founder at Sober Powered Media
Gillian Tietz is the host of Sober Powered, a top 100 mental health podcast, and the founder of Sober Powered Media, a podcast network with 6 other top mental health podcasts. Getting sober in 2019 inspired her to start her podcast, Sober Powered, where she utilizes her biochemistry background to teach others how alcohol affects the brain and why it’s so hard to stop drinking. She is an adjunct chemistry professor at a university in Boston and provides consulting for podcasters looking to grow and monetize their shows.
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