Unpacking Podscribe's Quarterly Benchmark Report
“We talk about how podcast advertising is sort of the last channel without ridiculous ad fatigue. We're starting to sort of enter into a space where we need to be really careful because we're going to start sort of diminishing that.”
This week on The Podcast Advertising Playbook, our host, Heather Osgood, sat down with the Head of Growth at Podscribe, Amelia Coomber, to unpack the most recent Quarterly Podscribe Performance Benchmark Report to really dive deep into it’s development, the data and takeaways inside, and what is to come in future reports. Tune in to learn:
- Key takeaways to help advertisers create the most effective ads possible
- Insights on what podcasters can take away from these reports
- Considerations for comparing the efficacy of audio to traditional advertising channels
- And more!
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