The Sound of Trust: Inside NPR's Approach to Podcast Advertising

This week on The Podcast Advertising Playbook, host Heather Osgood is joined by Gina Garrubbo, President & CEO of National Public Media, and Bryan Moffett, COO of NPM and SVP of Network Growth at NPR, for an insightful conversation about NPM's approach to podcasting and advertising. The three dive into:

• NPM’s unique position in the podcasting space, leveraging its 50-year legacy in audio journalism to connect with a younger, more diverse audience.
• How NPM collaborates with brands to create authentic sponsorships and branded content that resonate with loyal listeners.
• The balance between ad load and listener retention, and how NPM’s creative and technology help advertisers reach the right audience at the right time.
• The power of branded podcasts and soundscapes in driving brand awareness, with successful examples from clients like Organic Valley and Capital One.
• Key insights from NPM’s Transfer of Trust study, highlighting how its audio-first approach results in more memorable and effective brand messaging.

And much more! Tune in for an in-depth conversation on how NPM is shaping the future of podcast advertising, delivering high-quality content, and fostering long-lasting relationships with both listeners and brands.