The Power of Simulcasting
“If you talk to a lot of younger folks, they say, ‘Yeah, I’ve been watching that podcast.’ They don’t say listening. If you notice, ‘Oh yeah, I watched that the other day.” They don’t say listened.”
The increasing overlap between audio and video is a constant conversation we have on The Podcast Advertising Playbook, but our guest today provides new insight. Craig Jordan, SVP of Podcasts & Brand Partnerships at Studio71, peels back to the curtain to reveal what's really happening in the video world.
Tune in to hear him and Heather discuss:
- The current state of simulcasting
- The importance of intentional listening in podcasting
- Secrets to a successful advertising campaign
- The future of direct results in podcast advertising
- Why video attribution is the biggest thing missing from the industry
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More of a visual person? Watch this episode on YouTube.
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Craig Jordan
SVP Podcasts & Brand Partnerships @ Studio71
Craig Jordan, a veteran in the podcasting realm, assumed leadership of Studio71's podcast department towards the end of 2019. With a profound foundation in infrastructure, an unparalleled depth of industry insight, and a robust network of relationships within the podcasting sector, Craig has been pivotal in transforming Studio71 from a burgeoning network into a rapidly expanding and preeminent simulcast networks in the industry. Under his stewardship, Studio71 has achieved a remarkable ascendancy, now a top ranked podcast network according to Edison Research, with revenue growth surging annually. As a pioneering member of Podtrac, Craig played an instrumental role in sculpting the revenue models and advertising strategies that have come to define success for numerous leading podcasts and networks, including WNYC, Wondery, TWIT, and How Stuff Works, among others. He took the lead in executing the first podcast advertising campaigns for leading brands such as Rocket Mortgage, Audible, 23andMe, Hello Fresh, and Squarespace, thereby championing the adoption of podcasting as an indispensable part of their marketing strategies—an influence that still shapes their advertising approaches. Over the span of his 16-year career, Craig has facilitated and nurtured over $350 million in ad revenue, tackling and navigating through an extensive array of challenges. His foresight and innovative thinking were crucial in the development of the industry's first podcast ranking system, launched by Podtrac in response to client demand. Craig's contributions have not only shap… Read More
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