The Podcast Industry Is Changing
“We cannot continue to sign contracts that say the ad is going to live in the episode forever.
That’s right. You heard it - forever.”
Today, Heather Osgood is back with a solo episode to discuss the changes she’s been seeing in the podcast industry.
This includes:
- Faked in ads and why we need to start calling them what they are.
- Ways to make dynamically inserted ads more successful.
- Why we should move towards a pure CPM pricing model.
The podcast industry is changing… are you able to keep up?
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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