The Ins and Outs of Programmatic Advertising
“What’s interesting about programmatic is that it has a life cycle.”
Our first guest of the year is Tomas Rodriguez, Senior Director of Audio Partnerships at The Trade Desk - and he answers ALL of our questions regarding programmatic ads!
Tune in to learn more about:
- How The Trade Desk is changing the game in programmatic advertising
- Why podcasting is in a different programmatic stage than other industries
- How transparency impacts programmatic ads
- The hidden impact it can have in localized campaigns
- The COVID-19 impacts we’re still dealing with
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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Tomas Rodriguez
Senior Director, Audio Partnerships @ The Trade Desk
Tomas Rodriguez leads audio partnerships and strategy at The Trade Desk. Tomas has deep programmatic advertising roots having been a media buyer, product manager, product marketer and finally partnerships specialist. He helped develop the programmatic Connected TV marketplace at TTD and is now focused on doing the same for music streaming and podcasting.