Jan. 8, 2025
The Future of Podcast Advertising: Insights from Lex Friedman
This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Lex Friedman, Founder of Lex Friedman Consulting, to explore his journey and insights in the podcasting space. In this episode, the two dive into:
- Lex's background and how his experience led him to build a consulting business focused on podcasting.
- Shifting trends in podcast advertising and how advertiser approaches have evolved over the years.
- The balance between content creation and technological innovation in the future of podcasting, drawing from Lex's experience at ART19 and Wondery.
- Promising technologies and trends in podcast advertising that could shape the industry by 2025.
- Key challenges in audience targeting and measurement, and what solutions could emerge in the next 3-5 years.
- The evolving role of podcast hosting platforms in delivering better targeting, measurement, and analytics for advertisers.
And much more!
Lex Friedman
Founder @ Lex Friedman Consulting
Lex was a cofounder at Midroll and its chief revenue officer, and part of the team that led its acquisition by EW Scripps. He later became the company's chief business development officer before joining ART19 as CRO. Following Amazon's acquisition of ART19, Lex joined the Wondery team as its head of strategy. He launched Lex Friedman Consulting at the start of 2023, and helps companies with sales, revenue, and growth strategy.
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