Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Future
This week on The Podcast Advertising Playbook, we’re joined by Chris Bowlby, SVP of Sales at Soundrise, for an in-depth look at the dynamic landscape of podcast advertising. We explore key topics such as ad load, spot placement, and transparency issues, as well as the impact of Soundrise's partnership with PRX on non-profit podcasting and programmatic ad sales. Plus, we discuss the vital role independent podcasters play in shaping the future of podcast advertising.
Tune in for insights on:
- Navigating the intricacies of ad load
- The rise of programmatic advertising in the non-profit sector
- Key comparisons between podcasting and CTV
- And much more!
To learn more, subscribe to the Podcast Advertising Playbook 👇
https://www.podcastadvertisingplaybook.com/
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Chris Bowlby
SVP of Sales
Chris Bowlby is the SVP of Sales for Soundrise, the leading podcast advertising network representing the best in mission-driven, public media audio content featuring podcasts such as TED Talks Daily, The New Yorker Radio Hour, Song Exploder and high quality storytelling broadcast shows such This American Life. Working closely in partnership with publishers PRX, Radiotopia, Conde Nast, Resolute Square, and TED, Chris leads a national sales team responsible for creating advertising partnerships and results-oriented podcast marketing campaigns with advertising agencies and brands. Previously, Chris has held sales and management leadership roles with Libsyn Ads, The Information, Spotify, Flipboard, The New York Times and Time, Inc. Prior to his digital career, Chris led numerous broadcast sales teams in the cable television and broadcast radio industries. His professional passions include building effective sales teams, mentoring young media professionals and collaborating with advertiser clients to create successful business outcomes.
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