Prioritizing Brand Sustainability
“We always try to say, no matter how much data we have, no matter how strong of a relationship we have with our hosts, things can still happen.”
The threat of controversy is always in the back of an advertiser’s mind. What if the show they’re partnering with offends people? What if old, harmful tweets from the host come to light? There’s no way to know what the future holds, but there are ways you can prioritize your brand’s sustainability.
Today’s episode of The Podcast Advertising Playbook is a special one because, for the first time, Heather is joined by two leaders in the industry, Tamara Zubaity and Jennifer Laine. Tamara and Jennifer are experts in brand sustainability, and along with Heather, they discuss:
- The impact of Stakeholder Capitalism
- The Global Alliance for Responsible Media (GARM) and its place in the podcast industry
- Brand Safety vs. Brand Sustainability
- How to handle hosts in a controversy
- AI vs. Machine Learning
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Tamara Nelson
Co-Founder & CEO
Tamara Nelson is the CEO and co-founder of Barometer, an AI company building the future of brand suitability for audio advertising. Tamara has over 10 years of experience in applied machine learning across academic and industry roles. Tamara studied Cognitive Science with a specialization in Machine Learning and Neural Computation at UC San Diego and Human-Centered Computing at Georgia Tech. In her time out of office Tamara enjoys reading, running, yoga and the ocean.
Jennifer Laine Van Beek
Head of Marketing, Innovation and Special Projects at Oxford Road
With a BA in International Economics from Westmont College, Jennifer graduated ahead of schedule and spent the last year of her studies in the foreign service embassies in Japan, South Korea, and Russia. Landing back in the states she began her career in the Soybean pit at the CBOT wearing a Fimat jacket for Société Générale. Passionate about creative endeavors, she traveled the world with a luxury content production company, producing and styling short films and commercials for LVMH and other prestige brands.
Seeing a gap in infotainment style B2B & B2C content, she co-founded Cloud productions, building an LMS platform for leadership & personal growth content that is currently licensed to several Fortune 500 companies and distributed to millions of subscribers. After her exit in 2019, Jennifer consulted for a range of companies in the advertising and AI space advising on product development, strategy, and innovation.
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