Podcasting is Under Construction
“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that advertisers use and that publishers use to get ads out there, is a lot more mature and a lot more bulletproof, and podcasting is… I think it’s safe to say that’s not necessarily the case in podcasts.
That’s still very much under construction.”
It might not seem like it since it’s all we talk about on The Podcast Advertising Playbook, but podcasting is still pretty new. Podcast advertising is nowhere near as established as radio advertising, TV advertising, or even social media marketing. But things are changing.
In today’s episode, Jared Lake, Head of Media Investments at Ocean Media, joins Heather Osgood to discuss:
- Why podcast advertising doesn’t always fall into the influencer marketing bucket
- Certain challenges involved in buying podcast ad campaigns
- What we’re all doing wrong with ad campaigns
- Brand objectives and how they translate in a podcast ad
- Are certain brands better suited for podcast advertising?
- What happens when you include a podcast in your launch strategy?
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