Podcast Ads Need A Human Touch
“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.”
In the world of AI, it can seem like we’re losing more and more of that human touch, but that’s what makes podcasting so special.
This week, Heather Osgood is joined by Lex Friedman, founder of Lex Friedman Consulting, to talk about why networks being high-touch with their podcasters is a good thing!
The two also discuss:
- The advertising slowdown of 2023
- Podcasting moving into the creator space
- The dangers of getting too technical with your ads
- How to make your podcast network stand out from the others
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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Lex Friedman
Founder @ Lex Friedman Consulting
Lex was a cofounder at Midroll and its chief revenue officer, and part of the team that led its acquisition by EW Scripps. He later became the company's chief business development officer before joining ART19 as CRO. Following Amazon's acquisition of ART19, Lex joined the Wondery team as its head of strategy. He launched Lex Friedman Consulting at the start of 2023, and helps companies with sales, revenue, and growth strategy.
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