Mastering Long-Term Advertiser Relationships

“Some of the ad loads on some podcasts now are like six and a half minutes, and bam, you’re into another ad. And it drives me insane. I unsubscribe from those shows. I think as a content creator, you have to really think about the ad load.”

It’s every creator’s dream to have a long-standing successful relationship with an advertiser, and Todd Cochrane has cracked the code. Todd is famous for his relationship with GoDaddy, and in today’s episode, he shares his secret for fostering this almost 18-year relationship. 

Todd and Heather also discuss:

• How creators can be mindful of their ad load in each episode. 
• Tips for keeping ad reads fresh. 
• The ways ad tech and AI are shaping the future of podcasting. 
• Frustrations with frequency capping. 
• An easy way hosts can make their ad reads that much more engaging. 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

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