It's All About the Data

“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think people really want to trust the brands that they work with. 

And podcasting does that.” 

We’ve said it a hundred times - podcasting is unique because of the relationship built between the host and the audience. When a host recommends a brand to their audience, it’s as if they’re a friend recommending a product. 

But don’t take our word for it; there’s data to back this claim up. 

Lindsay Tjepkema, CEO & Co-Founder of Casted, joins Heather Osgood on this week’s The Podcast Advertising Playbook episode. Tune in to hear them discuss: 

• The science behind why podcast advertising is so successful. 
• What increased privacy measures say for the future of targeted advertising. 
• Ways a host can resonate with their audience. 
• How you can learn who exactly is listening to your podcast. 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

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