March 26, 2025

Inside the Calm: Kirk Martin on Podcasting, Growth & Sponsorships

Inside the Calm: Kirk Martin on Podcasting, Growth & Sponsorships
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This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Kirk Martin, host of The Calm Parenting Podcast, to pull back the curtain on what it takes to build a successful show while staying true to your mission. With millions of downloads and a dedicated audience, Kirk shares how he’s grown Calm Parenting into a go-to resource for parents—and why he decided to bring advertisers into the mix.


In this episode, Heather and Kirk discuss:


  • The inspiration behind The Calm Parenting Podcast and its evolution.
  • Why Kirk started accepting advertisers and what makes a great brand partnership.
  • How he balances authenticity with sponsorships.
  • Strategies he’s used to grow his audience.
  • What he wishes he had known before starting his podcast.


If you’re a podcaster looking to grow your show while staying true to your voice—or an advertiser wondering what makes a podcast partnership successful—this episode is a must-listen!