How To Build A Better Campaign

“But it’s interesting just to see how social media is important, but it doesn’t always convert. Just because I’ve got a million followers doesn’t mean I’m going to get a million listeners, right?”

On today’s episode of The Podcast Advertising Playbook, Heather is joined by Kerry Tracy, SVP of Advertising at Podbean. Kerry is a veteran in the media world and has amassed a wealth of knowledge over his career - and today, he’s sharing that with you. 

Tune in to hear Heather and Kerry discuss:

• Three key components to building a successful ad campaign. 
• How much of the population *actively* listens to podcasts. 
• Insights they’ve gained from going from buying to selling. 
• Mistakes new advertisers should avoid. 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

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