Sarah is the Co-Founder and Head of Partnerships at Podsights. Her team works with publishers, brands, and agencies to help them measure the performance of their campaigns. Formerly, she was a seller at HowStuffWorks (now owned by iHeart) and had her own agency.
"In our world of attribution, it has really shifted from being a nice to have to a need to have. We see certain agencies and brands who will not buy podcast advertising if they cannot get attribution." Sarah Cotenoff, Co-Founder …