Paul Riismandel
Senior Director of Marketing and Insights
More than seven years ago, Paul built the sales marketing strategy for Midroll Media (now part of SXM Media), one of the trailblazing innovators in podcast advertising, then established the industry's largest podcast ad effectiveness program. Today He leads the podcast research and insights for SXM Media.
Aug. 4, 2021
What Podcast Ad Lengths Are The Most Effective?
There is a continual debate in podcast advertising about how long an ad should be to be effective. Paul Riismandel, Senior Director of Marketing and Insights for SXM Media, shares his findings with me after they do control testing on ad length and campaign goals. The results may surprise you!