Lex Friedman

Lex Friedman Profile Photo

Founder @ Lex Friedman Consulting

Lex was a cofounder at Midroll and its chief revenue officer, and part of the team that led its acquisition by EW Scripps. He later became the company's chief business development officer before joining ART19 as CRO. Following Amazon's acquisition of ART19, Lex joined the Wondery team as its head of strategy. He launched Lex Friedman Consulting at the start of 2023, and helps companies with sales, revenue, and growth strategy.

Jan. 8, 2025

The Future of Podcast Advertising: Insights from Lex Friedman

This week on The Podcast Advertising Playbook , host Heather Osgood sits down with Lex Friedman, Founder of Lex Friedman Consulting, to explore his journey and insights in the podcasting space. In this episode, the two dive i...

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Dec. 20, 2023

Podcast Ads Need A Human Touch

“When you’re getting a host read ad - there are a variety of different hosts. Not everyone is a professional radio announcer and podcaster, which is what makes it beautiful but also makes it hard.” In the world of AI, …

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