Jennifer (Shirley) Potter

VP of Business Development at Radio America

Jennifer Shirley-Potter is the VP of Business Development at Radio America. Jenn cut her teeth in the world of DR during the BP time period (aka BEFORE Podcast), a skill set she is proud to bring into her work with Radio America’s new digital division (name to be unveiled soon). She describes herself as a passionate, strategic, results-oriented, client relationship focused Business Development Professional. Her expertise comes from 18+ years managing national accounts and creative advertising initiatives. Jenn’s primary focus and strongest skill set is the Influencer/Endorsement Direct Response category – in both radio and podcast.