Idil Cakim

Senior Vice President, Research and Insights at Audacy

Throughout my career, I designed studies with an eye towards organizational advancement and publication. At Audacy, the studies underscore the value of Audio in the media mix and showcase the power of the medium. When working as an industry analyst, I published briefs and articles that pointed to emerging trends in new media technologies. At Burson's think tank, the e-fluentials series promoted the company's intellectual capital. In every role I held at Nielsen, I worked with clients across industries and provided them with insights that shaped their advertising and communication strategy.