Founder
Since 2012, Glenn Rubenstein has helped companies grow their business through podcast advertising. He founded ADOPTER Media at the start of 2016 as an independent podcast advertising agency. Since then, he and his team have worked with startups and established brands to help plan, launch, and manage hundreds of podcast sponsorships.
Working with over a thousand of the top podcasts (and growing), ADOPTER Media has built strong relationships across the entire podcasting industry—from podcast networks to independent podcasters.
He has written for publications such as Wired Magazine and the Village Voice. He has also been a columnist for the San Francisco Examiner and a Senior Editor at CNet.
We talk a lot about what podcast advertising is like from a brand's perspective, but what about the agencies that support these brands? How do they manage to bridge the partnership between podcasters, networks, rep firms, and brands?