Daryl Battaglia
SVP, Market Development & Strategy
Daryl Battaglia’s career spans 20+ years in media measurement and data analytics. His expertise includes integrating data to help clients gain a holistic understanding of their customers and measure and optimize advertising effectiveness. At Triton Digital, Daryl is responsible for the growth of its Digital Audio and Podcast audience measurement business, which includes launching new measurement solutions and new markets.
Sept. 29, 2021
Understanding Podcast Audience Measurements with Triton Digital
One of the most challenging parts of podcasting and podcast advertising is knowing your audience better. Who are they, what are their preferences, what are their buying habits? Understanding listener preferences is key to creating better content and ads for listeners.