Corey Layton
Head of Digital Audio at ARN
Corey has extensive experience across integrated content, marketing and producing for the likes of Nova, SCA, Global in the UK and IPG Mediabrands Ensemble. During his time at Whooshkaa, Corey developed award-winning content, like Mercedes’ 'Tough Conversations with Henry Rollins' and Facebook's 'Face to Face'. As the Head of Digital Audio at ARN, Corey has led the launch and continued growth of Australia's #1 Podcast Publisher the iHeartPodcast Network Australia, whilst also overseeing iHeart Australia. In 2022, he was listed in the Mediaweek 100 Power List and awarded the Podcast Exec of the Year by RadioToday.
June 14, 2023
Podcast Advertising on a Global Scale
“Australians are used to hearing a US accent deliver a Blue Apron ad. And because of that, when Australians hear a US accent in an ad space on a podcast, they tend to now switch off because they know that product’s not for th...