Senior Vice President, Ad Operations - NPR
As the SVP of Ad Operations for National Public Media, Brett Robinson oversees strategy, campaign execution and monetization for all NPR digital properties – including podcasts, NPR.org, smart speakers and apps. Under Brett’s management, NPR's digital sponsorship revenue has increased by over 600% since 2015. Since joining NPM in 2007, Brett has played a key role in developing NPR’s ad tech – particularly in podcasting, where he launched and evolved NPR's audience targeting and performance measurement capabilities. Brett also launched NPR’s programmatic sponsorship offering – display in 2020, and audio in 2021, which has grown into a several million dollar business line.
“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in the first place - they actually sounded authentic.” NPR is one of America’s largest media companies - so they must …