Brett Robinson

Brett Robinson Profile Photo

Senior Vice President, Ad Operations - NPR

As the SVP of Ad Operations for National Public Media, Brett Robinson oversees strategy, campaign execution and monetization for all NPR digital properties – including podcasts, NPR.org, smart speakers and apps. Under Brett’s management, NPR's digital sponsorship revenue has increased by over 600% since 2015. Since joining NPM in 2007, Brett has played a key role in developing NPR’s ad tech – particularly in podcasting, where he launched and evolved NPR's audience targeting and performance measurement capabilities. Brett also launched NPR’s programmatic sponsorship offering – display in 2020, and audio in 2021, which has grown into a several million dollar business line.

May 24, 2023

NPR Style Ads

“I think we kind of owe it to ourselves as publishers to remember what made podcast ads so effective in the first place - they actually sounded authentic.” NPR is one of America’s largest media companies - so they must …

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