Fostering Successful Partnerships
“We like to say we choose people over programming. We have really great vendors, like True Native, and partners that we’ve worked with over the years, and there are new ones coming into the space, but you know your inventory, you know the shows. We trust you.”
Content is changing - podcast hosts don’t just do audio anymore. Instead, they’re branding out to different forms of content and including those in podcast advertising deals. To help us navigate the ever-changing world of content, Kirsten Tannen from Direct Results joins Heather on this week’s episode of The Podcast Advertising Playbook.
Tune in to hear:
- Why content silos are disappearing
- What data influences good buying decisions
- How to vet podcasts to ensure a good campaign
- How the concept of “lean in listening” impacts results
- Tips for how companies can succeed with podcast advertising
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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Kirsten Tannen
Account Director @ Direct Results
Kirsten Tannen is a seasoned Account Director with Direct Results. With a decade-long tenure in the audio industry, Kirsten brings a wealth of experience and expertise to her role. Her strong interpersonal skills and ability to understand client needs have earned her a reputation for building lasting partnerships. Kirsten has been the mastermind behind several successful multi million dollar media campaigns working with top talent in the audio space. Her commitment to delivering measurable results and staying ahead of industry trends ensures that Direct Results remains a top choice for effective audio advertising solutions. As an integral part of the team, Kirsten continues to drive success and innovation in the world of audio marketing.