Different Ad Buys Belong In Different Buckets
“But, I think when you talk about programmatic, it really comes down to everything that is not hot read or sponsorship through the show.”
In today’s episode, our host, Heather Osgood, is joined by Paul Lajoie, a seasoned professional and the Director of Brand and Agency Partnerships at Triton Digital, a leading SSP (supply-side platform) in the podcasting industry.
Tune in to hear the two discuss:
- CTV and shifting those ad dollars into podcasting
- What an SSP is and how Triton Digital is a flagship company
- Scalability within programmatic advertising
- How an increase in transparency leads to a rise in brand safety
- Who handles different ad buys with an omnichannel approach
______________________________________
More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
If you get value from the content, please consider subscribing and leaving a review!
You can also follow us on social
Twitter - @truenativemedia
Instagram - @truenativemedia
YouTube - Heather Osgood
LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
Paul Lajoie
Director Brand & Agency Partnerships @ Triton Digital
With over a decade of media sales experience, I've had the pleasure of crafting and selling innovative digital programs across a wide range of platforms, including Social, Display, Branded Entertainment, Programmatic, Audio, Gaming, Video, and DOOH. My journey has taken me through exciting collaborations with Fortune 500 advertisers in diverse industries such as CPG, Finance, Entertainment, Automotive, Travel, and QSR. I thrive on the challenge of delivering standout campaigns and pride myself on my expertise in client relations. This dedication has not only led to impressive results but has also helped me build fantastic, long-lasting relationships with clients. I'm passionate about what I do and love bringing a bit of creativity and fun into every campaign.
Listen On