Podcasting Resources Episodes

“I have certainly had conversations with some of the OGs in the podcast space that are like, ‘Hey, podcasts were created to be ad-free. We were trying to get away from this in terrestrial radio, and that’s why we started …

“It’s a privilege to get the attention of advertisers. Just as much as it's a privilege for advertisers to be able to work with certain publishers and podcast hosts.” Podcast ads aren’t always easy to produce, and we can all …

“The great thing about Pixel Solutions, to your point, is that you’re not asking the client to complete an extra step, to remember a URL, or to remember a promo code. You’re allowing them just to access the website however …

“Yes, there’s a warning that podcast listeners want to get away from ads, and they’re starting to recognize ads on podcasts… [but] people still trust podcast advertisements more than they do radio or TV ads.” Podcast ads are ...

“We cannot continue to sign contracts that say the ad is going to live in the episode forever. That’s right. You heard it - forever.” Today, Heather Osgood is back with a solo episode to discuss the changes she’s been …

“The other thing is, if you’re utilizing host read ads and the host is game, please let them do their thing. The host knows how to speak to their audience, and they know what resonates.” We are so excited to …

“The thing that I heard [at Podfest] that was kind of interesting was a speaker that used the phrase, ‘‘spend time with your audience.’ Podcasting can be this kind of one-way street where you’re talking at the audience, and i...

“No one is really special… You have the same problems as everyone else, and if you can connect with some sort of empathy to the problem that’s being solved by this [product], I think you will find an audience in …

We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you need a product and immediately getting a targeted ad for it. As our society gets more reliant on techn...

“When we don’t have that level of diversity in our industry, it doesn’t bode well because you’re very quickly going to be irrelevant. As those younger people and those new minds come into things, if it doesn’t engage them, th...

“One of the things that you and I had been talking about is this idea of creating a successful relationship from beginning to end… We want the content creator to be rewarded. We want the ad seller to be rewarded, …

“So, the way that I always love to think about it is for the independent podcaster, True Native Media really acts as a pseudo sales arm.” In over 100 episodes of The Podcast Advertising Playbook, Heather Osgood hasn’t spent a...

BONUS EPISODE: Every year I come back from Podcast Movement with fresh new ideas and full of excitement. I always love to share what I learned with you, so today is the day!

"In late 2005, we were really off the bat doing advertising with a variety of vendors. We were putting 500 shows on ad buys because there were no big shows. Everything was small at that point." - Todd Cochrane, Founder …

Podcasting can feel like the wild wild west where things are unregulated. But are they really? Find out from legal expert Gordon Firemark how brands and podcasters should be protecting themselves from lawsuits.